In 2010, a little girl walked into the Chanel Boutique in Palm Beach, Florida wearing a neon-green, eyelet dress.

Maybe it was her height, or maybe it was her traffic-cone colored ensemble, but the sales associates instantly knew she would not be a paying customer. However, they saw the wonder in her eyes and took her around the store, letting her examine pieces from the collection and explaining the inspiration behind them. They even presented her with the Winter 2010 catalogue (which she still has to this day) packaged in the iconic Chanel way; black bag, white flower and a label embossed ribbon.

It was in that moment that the little girl realized fashion was her forever. She wanted to be surrounded by it for the rest of her life.

This blog is the story of that little girl in the Chanel store. Me.

I may not wear fluorescent dresses anymore but I still count Coco Chanel, Karl Lagerfeld and now Virgine Viard among my heroes. I believe that fashion is about more than just clothing, it’s about the feeling received from expressing yourself through the perfect outfit. I believe in rewearing pieces and that animal print is a neutral. I believe that there is room for change in the fashion industry and I believe that fashion is for everyone.

This website is a place for me to share fashion, beauty and lifestyle related content while also acting as a hub for my professional resources and portfolio. Expect updates with the latest fashion industry news and shopable posts with my favorite takes on current trends (warning you now, you’ll see a lot of all-black outfits on the blog).

I can’t thank you enough for stopping by this website, fashion is my first love and I’m thrilled to have a platform from which I can share my passion. I hope you enjoy it as much as I do.


Kate Day